We might take it for granted nowadays, but the spectacular popularity of internet streaming as a prime way of consuming content has only been a fairly recent occurrence; here is how it has changed the marketplace.
The primary aspect that will drive the future innovation in media and information is certainly the convenience for the user. Because of the advent of streaming platforms, it has become normal to consume content at one’s own pace, because of internet providers that keep getting more and more reliable, something that the TalkTalk AGM will have covered. Also, the presence and accessibility of these platforms has meant an awful lot for content creator; for instance, it means that some practical elements of releasing a brand-new song are today unnecessary, making the whole system much more affordable, and enabling more creators to reach wider audiences irrespective of their initial situation. The independence of content creators is one of the uses of new media that has been enhanced by streaming platforms.
One of the fascinating characteristics of new media that one should think of is the modification of people’s demands. Simply a ten years back, the primary financial relation between a consumer and a piece of content would have been the buy of a certain DVD or CD, making sure that it might be played on numerous occasions, becoming home of the consumer. Today, nevertheless, the demand seems to have moved from a long-term commitment to a certain piece of media to an expectation of an instant wide variety of choices. As manufacturers will have mentioned at events like the Orange SA AGM, the instant access to web providers and content that most people have nowadays seems to have led to a varied plan, where the promise of a larger decision surpasses the ownership of a copy of an individual piece of content. When predicting the future of media, this is certainly an attitude that should be taken into consideration.
At a first glance, the concept of live streaming might not appear so much different from merely broadcasting a tv programme. Nevertheless, as we watch brand new kinds of technology enter the future of media and entertainment industry, some extra features that can be applied to streaming can be introduced. For example, national events might be streamed in real time, but in addition they can provide 360 degrees virtual reality experiences; this whole new level of interactivity enables the spectators to seem a great deal more actively engaged. They are sometimes supported by telecommunications and tech firms themselves, who have the prospect to showcase their latest breakthroughs. This form of event sponsorship and implementation of technology will have been discussed in occasions such as the Telecom Italia AGM. As more and more men and women have access to devices that support these brand-new technologies, it is certainly a phenomenon that goes beyond television.